Services / I.M.P.A.C.T. Tiers
The I.M.P.A.C.T. Tiers.
Six bundled plans, from Ignite to Titan, each matched to a business's stage of growth. Every tier includes a defined level of social, email, SMS, PR, and paid media — and 25% of our proceeds from your investment go to the nonprofit you choose.
Ignite
Foundation and visibility
Best for: Early stage or under-structured businesses that need consistency before advanced growth can work.
8 social media posts per month
Basic graphic design
1 monthly email newsletter
1 SMS campaign per month
Basic campaign strategy
Monthly performance report
Level 1 nonprofit alignment
Momentum
Consistency and growth
Best for: Businesses that already have a presence but need more frequent engagement, stronger rhythm, and early lead generation.
12 to 16 social media posts per month
2 email campaigns per month
2 SMS campaigns per month
Quarterly campaign planning
1 press release per quarter
Enhanced reporting
Level 2 nonprofit amplification
Presence
Brand development
Best for: Businesses that want to become recognizable in their market and need a structured audience relationship.
20 social media posts per month
Weekly email marketing
Weekly SMS campaigns
Monthly campaign creation and management
1 press release per month
Local PR outreach
Content calendar planning
Brand voice development
Level 3 nonprofit storytelling
Command & Titan
Full PR Strategy, Media Pitching & Thought Leadership
Top-tier clients get press outreach, podcast and speaking placements, and crisis-ready media support: the kind of PR presence that builds real authority.
Command
Market leadership
Best for: Companies preparing to become category leaders, regional leaders, or dominant local voices.
Full PR strategy and execution
Crisis readiness
Podcast booking and speaking opportunities
Thought leadership content
Video content scripting and direction
Biweekly strategy sessions
Advanced analytics
Brand partnership development
Multi-location billboard strategy
Level 5 nonprofit integration
Titan
Market dominance
Best for: Companies that want full-service marketing, PR, campaign management, reputation management, and major visibility.
Full-service marketing and PR management
National media outreach
Crisis execution
Full-funnel marketing systems
Dedicated account structure
Weekly executive strategy sessions
Custom campaign launches
Event marketing
Complete brand and reputation management
Multi-city billboard strategy
Level 6 nonprofit partnership integration
Required Disclosure: Results depend on market conditions, client cooperation, offer strength, audience quality, budget, timing, and other factors outside Impact Layer's control. No tier guarantees a specific number of leads, customers, donations, impressions, or sales.